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Exploring the behavioral and welfare implications of social-comparison messages in residential water and electricity

submitted 3 months ago by to Economic Sociology,Economics
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Link: http://www.schollit.com/exploring-the-behavioral-and-welfare-implications-of-social-comparison-messages-in-residential-water-and-electricity/

Our model shows that how consumers adjust their water or electricity use in response to social-comparison messages (SCM), and the welfare impacts of SCM, depend on the behavioral mechanism driving conservation and whether consumers’ water/energy use is at satiation.

Author(s):
Michael H.Taylor, Kimberly Rollins, Corey Lott
Publication:
Economics Letters
Date
07/12/2018
DOI
https://doi.org/10.1016/j.econlet.2018.04.001

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